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LOUD Unifies Engineering and Product Management into Two Market-Focused Groups

 

ORLANDO, Fla. – June 17, 2009 - LOUD Technologies Inc. (LOUD) today announced the unification of its previously separate engineering, brand management and product management functions and the creation of two market-focused teams: the Pro Audio Group and the Music Gear Group.

“LOUD has some of the industry’s most admired brands, a brilliant collection of multi-disciplined engineers and truly customer-focused product management teams,” explained Rodney Olson, LOUD CEO. “By unifying these disciplines around our core brands and the markets they serve, we will markedly increase our technical innovation and speed the delivery of the next round of products that leave our customers smiling... and our competitors reeling.”

Jeffrey Cox, VP of the Pro Audio Group, will manage the EAW® and Martin Audio® brands and their market positioning, product strategy and product development efforts. Jeffrey’s group will include the Whitinsville, USA EAW Engineering team headed by Jeff Rocha, who will also take on EAW product management responsibilty; the High Wycombe, UK-based Martin Audio Engineering team headed by Jason Baird; and the Victoria, Canada-based Pro Audio Software/Hardware Development Group headed by Chris Jubien.

John Boudreau, VP of the Music Gear Group (“MG”), and his team will develop the next wave of Mackie®, Ampeg®, Blackheart®, Alvarez® and Crate® products. John’s group will include the Woodinville, WA-based Engineering team lead by Nathan O’Neill; the Woodinville, WA-based Industrial Design team headed by Kimberly Van Horn; Greg Young, Mackie Brand Director; and Pyotr Belov, Director of Instrument Amps.

While the two Groups will focus on the brands in their immediate purview, they will share core technology where it makes sense for LOUD’s benefit. The new Mackie HD High-Definition Powered speakers are a good example of this collaboration and the leveraging of EAW Engineering expertise to create an innovative, pro-quality Mackie loudspeaker design that’s already turning heads in the marketplace.

“I am confident Jeffrey, John and their teams will add the creative spark and entrepreneurial spirit that will take LOUD to the next level of growth,” concluded Olson.

 

 

About Mackie
Mackie, a LOUD Technologies Inc. brand, is known worldwide as a leading developer and marketer of high-quality, affordable professional audio systems. Mackie products can be found in professional and project recording studios, video and broadcast suites, post production facilities, sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours. For more information visit: www.mackie.com.

Mackie is a registered trademark of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of their respective owners.

About LOUD Technologies Inc.
LOUD Technologies Inc. (www.loudtechinc.com) is one of the world's largest manufacturers and distributors of professional audio and music products.  As the corporate parent for world‑recognized brands including Alvarez, Ampeg, Crate, EAW, Knilling, Mackie, Martin Audio, SIA and TAPCO, LOUD Technologies produces and distributes a wide range of digital recording products, loudspeakers, commercial audio systems, audio and music software, guitars, guitar and bass amplifiers, and orchestral string instruments.  LOUD Technologies' brands can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including churches and nightclubs, and retail locations and on major musical tours.

For more information please contact: LOUD Technologies Inc. – 16220 Wood-Red Road N.E. – Woodinville, WA 98072 – Phone: (425) 487-4333 – Fax: (425) 487-4337 – Internet: www.loudtechinc.com

Forward–Looking Statements
This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about the Company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and the following: changes in demand for the Company's products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, constraints on supplies of critical components, excess or shortage of production capacity, difficulties encountered in the integration of acquired businesses and other risks discussed from time to time in the Company's Securities and Exchange Commission filings and reports. In addition, such statements could be affected by general industry and market conditions and growth rates, and general domestic and international economic conditions. Such forward-looking statements speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.


 

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