LOUD and Avid Announce Licensing Agreement
ANAHEIM, CA, NAMM - January 14, 2010 - LOUD Technologies Inc. (parent company of Mackie®) announces it has signed an agreement with Avid® that licenses the use of Mackie’s new Onyx™-i Series Firewire Recording Mixers with Avid Pro Tools® M-Powered™ 8 software.
To enable use with Pro Tools M-Powered 8, users will need to purchase the Mackie Universal Driver upgrade ($49.99 USD) at www.mackie.com. Once the driver is downloaded and installed, the Onyx 820i, 1220i, 1620i and 1640i mixers can be used with Avid Pro Tools M-Powered 8 software.
“For years, Mackie customers have wanted to combine the familiar workflow of an analog mixer with the world’s most popular DAW,” remarked John Boudreau, VP of LOUD’s Music Gear group. “Through our newly-signed agreement with Avid, Mackie’s Onyx-i mixers now make this possible. ”
Chris Gahagan, Senior Vice President of Products at Avid said, “Avid has made openness a key component of its ongoing strategy, and this agreement with LOUD is a perfect example of how we continue to open up our ecosystem. As joint developers of the HUI protocol, Avid and LOUD have a history of working productively together, and we’re pleased to be working together on this latest endeavor to provide our customers with more choice and flexibility when it comes to unleashing their creativity.”
Mackie Onyx-i Series FireWire Recording Mixers are now available at Mackie-authorized dealers worldwide. For more information on this series, please visit www.mackie.com
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools, Avid Unity™, Interplay®, Oxygen 8, Sibelius® and Pinnacle Studio™. For more information about Avid solutions and services, visit www.avid.com,www.del.icio.us.com/avid, flickr, Twitter and Youtube; connect with Avid on Facebook; or subscribe to Industry Buzz.
Mackie, a LOUD Technologies Inc. brand, is known worldwide as a leading developer and marketer of high-quality, affordable professional audio systems. Mackie products can be found in professional and project recording studios, video and broadcast suites, post production facilities and sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours. For more information visit: www.mackie.com.
Mackie is a registered trademark of LOUD Technologies Inc. in the United States, European Union and other countries. All other trademarks are the property of their respective owners.
About LOUD Technologies Inc.
As the corporate parent for world-recognized brands Alvarez®, Ampeg®, Blackheart®, Crate®, EAW®, Mackie® and Martin Audio®, LOUD engineers, markets and distributes a wide range of professional audio and musical instrument products worldwide. Our product lines include sound reinforcement systems, analog and digital mixers, guitar and bass amplifiers, and acoustic and electric guitars. These products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including houses of worship, stadiums, nightclubs, retail locations, and on major musical concert tours. The Company distributes its products primarily through retail dealers, mail order outlets and installed sound contractors. The Company has its primary operations in the United States with operations in the United Kingdom, Canada and China. For more information, please see our website: www.loudtechinc.com.
For more information please contact: LOUD Technologies Inc. – 16220 Wood-Red Road N.E. – Woodinville, WA 98072 – Phone: (425) 487-4333 – Fax: (425) 487-4337 – Internet: www.loudtechinc.com
This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about the Company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and the following: changes in demand for the Company's products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, constraints on supplies of critical components, excess or shortage of production capacity, difficulties encountered in the integration of acquired businesses and other risks discussed from time to time in the Company's Securities and Exchange Commission filings and reports. In addition, such statements could be affected by general industry and market conditions and growth rates, and general domestic and international economic conditions. Such forward-looking statements speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.